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Big Bus Tours: Driving innovation through APIs

Big Bus is the world's largest owner-operator of hop-on hop-off open-top sightseeing tours, with a global fleet of 400 buses in 19 cities, turning 5 million tourists into explorers every year. However, facing an ongoing decline in traditional “on-street” sales using paper vouchers, and market demand for online sales options, Big Bus had to dramatically transform its sales strategy and the customer experience. Big Bus deployed MuleSoft so the IT team could develop APIs to enable sales across various digital channels, connect with a global network of partners, and deliver a seamless customer experience.