CONNECT 2017: The Platform Revolution: How Networked Markets Are Transforming the Economy
Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. In this session, professor and author Marshall Van Alstyne will explore the what, how, and why of this revolution and provide an “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, Marshall Van Alstyne will explain how entrepreneurs—and traditional companies—can thrive in this new world.
Presented By: M. Van Alstyne, Professor, Boston University