CONNECT 2017: From Transactions to Relationships: Benefits of an Omnichannel Strategy, presented by PetSmart

Customers today expect more than a product transaction - they expect an experience that often spans across channels. To provide the best experience, it's important to build relationships with customers both in-store and online. Hear how PetSmart is leveraging MuleSoft's API-led approach to evolving into an omnichannel brand with initiatives ranging from pet mobile apps to a new eCommerce platform.

Presented By: Max Rodriguez, EIM Development Manager, PetSmart, Inc.